About Us

Who's that lurking in the background?

MumsRock was born out of the frustration of ex-TV Producer Gigi Eligoloff. After the arrival of her son, she quickly realised that, aside from being labelled as 'just a mum', she’d joined a band of women who were working, thinking, and dreaming harder than anyone else on the planet. Not one to sit around and wonder what if...? Gigi got a gang of like-minded folk together to realise her dream. And here it is, a sacred (online) place to Shop it, Say it and Work it.

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  Gigi Eligoloff

  — Co founder & Business Brains

  Gigi's previous life as a TV Producer has given her a unique grounding in coping with the unexpected, including children, animals, and Big Brother Contestants.

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  Harriet Mellor

  — Associate Editor

  Harriet has spent 20 years as a jobbing journo and done many a stint in PR, but Harriet will never forget her first-ever feature - How To Make Your Home Like Dolly Parton's!

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  Fiona Brownlee

  — Writer

  Fiona juggles her day job as a publishing marketing maestro whilst owning the longest legs in Edinburgh. She brings a wry wit, and much-needed northerly breeze to MumsRock.

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  Brigid Buckman

  — Information Architect

  An American abroad, Brigid has been sprinkling some NYC stardust into our site with her rocking strategy business, Media Betty.

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  Mark Russell

  — Designer

  Mark's beginnings as a red-headed 'stunna' set him on the irreversible path to leadership. He's now head honcho of If Studio.

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  Steve Hines

  — Developer

  From an early love of fashionable shirts (and happy boots) Steve has grown up into a Maverick Web Developer. He currently resides in Canada with his better half.