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Today's fashion is tomorrow's vintage

Wed, 7 October 2009 | Jo Ellis

Although we're ethical gals at heart here at MR, we're not going to pretend that it's easy steering clear of new clothing purchases all year round. Especially when seasons flashforward with the kind of drama ordinarily reserved for a Sunday night in with Auntie Beeb. In an ideal world we would all be spinning our own hemp wear and skipping around maypoles. But we don't live in Shrewsbury, and if we had any hemp we'd probably be too busy trying to recreate a Camberwell carrot to even begin to work out how the heck to wind the bobbin up. But we digress.. The point is that buying new isn't always bad. It all depends on how you look at it. And to uncover a theory that we could really swallow (while we shopped) we went cap in hand to our Handpickedmedia neighbours,  Queens of Vintage. And here's what they told us: todays fashion is tomorrow's vintage. Yipee. Here's the science bit...

t’s easy to dismiss current fashion trends if you’re a vintage lover, but let’s face it, todays’ trends will be tomorrow’s vintage. In as little as twenty years time the Naughties will officially become a vintage decade so why not build up a serious collection by buying current key pieces. We have a guide to what you should be buying right now.

Designer

If you have the money it’s an obvious  choice to invest in some designer pieces. Younger designers such as Marc Jacobs, Alexander Wang, Luella and Stella McCartney have all produced collections that have a cult following, something which will guarantee interest in their work in the future. Invest in timeless pieces such as a Stella McCartney trouser suit or a Luella swing coat. Designer sample sales are a great way of picking up a bargain or have a serious rummage on eBay.

Highstreet

This might not be an obvious choice but Topshop, Oasis and the like are set to be the Biba and Mary Quant of the future. However don’t bother investing in poor quality clothing that will fall-apart (so Primark is a no-no), instead opt for high-end stores such as Whistles, Coss or Reiss.
Other collectors must-haves are collaborations with designers. Whether it’s Kate Moss for Topshop, Jil Sander for Uniqlo (pictured) or Jimmy Choo for H&M (set to hit stores this November), these collections are a great opportunity to invest in pieces that are guaranteed to gain value in the future. Oasis and River Island also regularly collaborate with new designers straight out of college, again a great way to bag a designer piece before they become famous.

Bags

Bags are a simple way of collecting future design classics. Don’t panic if the latest Prada, Miu Miu or Louis Vuitton are not your price range. Again turn to designer collaborations with the highstreet or invest in cheap cult bags such as the much copied Anya Hindmarch ‘I’m not a plastic bag’.

Queens of Vintage is a daily global glossy for lovers of vintage, don't miss their vintage city guide and we love the make & mend section too.

See all The Friendly Fashionista

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Comments - 2 and counting...

I adore vintage! The link is not working though - help?

Posted by: CoutureCoco | 13 July 2010

Hi Couture Coco - the link for Queens of Vintage should be working. I've just checked it and it's fine :)

Posted by: gigi | 13 July 2010

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