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Kids parties - keeping it real

Tue, 13 July 2010 | Lorna Hill

Forget the jelly and ice-cream and a few games of pass the parcel and musical bumps. The simple things just won't do. For a recent survey has revealed that middle-class parents are spending more than £500 on their children's birthday parties.

Who are these people? Fortunately I'm not alone in thinking this absurd. But after canvassing some of my friends for their views it seems that birthday parties are indeed big business. For some, organising a child's party is akin to planning a wedding. It’s all taken extremely seriously.

Venues and entertainers have to be booked months in advance. Then there's the catering, cake and even chocolate fountains. The planning of these parties is like staging a corporate event. Indeed, at some, champagne and canapés are even laid on for the parents.

The peer pressure is starting earlier too. I've some friends whose tots, as young as two, are requesting a certain theme for their birthday. Be it Peppa Pig, Cinderella or Bob the Builder. Surely the demands can only increase with age?

And in some areas the competition for one upmanship is rife. Venue is everything. I heard of another child whose parents hired out a cinema for the afternoon so she and her little chums could have a private screening. Another friend of a friend nearly bankrupt herself taking an entire class of six-year-olds paint balling. 

Then there is the issue of the party bags. Some are in serious competition with the bags you would get at an Oscars after-party. Well perhaps not quite - but no longer will a sliver of birthday cake in a napkin suffice.

Nowadays you can expect sunglasses, cars, dollies, books and designer cupcakes. One of my friend's cringed when she realised that the party bag (Cath Kidston oilcloth, no plastic tat in sight) and gifts were more expensive than the gift she'd bought for the birthday girl. Or if you don't want to do it yourself - then there are companies to do it for you. They can be used as another accessory to boost your social status.

Perhaps it's an urban myth but one mum told me about children being sent home from a party with their own goldfish. She'd also heard of party bags containing portable DVD players. Fortunately my daughter wasn't at that party. With her birthday fast approaching, I don't want her getting any ideas!

Should we ban party bags? Do you hate the one-upmanship of kid's parties, or do you secretly quite enjoy the challenge? Finally, if you have any thoughts on how to cheat a great kid's party please tell us, we'd love to know!

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Comments - 2 and counting...

It's truly nuts, isn't it? I LOVE birthdays and like to make a lot of fuss when my boys have parties - but I'm talking making a birthday cake and having a family tea party, not hiring a caterer and booking a venue. Maybe it's the effect of growing up in the '70's but for me, a good kid's birthday bash needs to be a little retro, kind of shabby chic.

Posted by: heidiscrim | 13 July 2010

Totally with you Heidi. The truth is that many of us well-meant mums buckle after the fifth or sixth invite to a swanky soft-play party complete with clown/dinosaur/balloon-lady/face-painter and obligatory goodie bags. I don't know about you but I'm not spending £200 on my 3 year olds birthday party - you could buy a perfectly lovely handbag for that kind of money!

Posted by: gigi | 13 July 2010

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