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Kite Kids

Organic clothing makers have tended to focus on baby and toddler-wear rather than deal with their more discerning older siblings. But with the arrival of Kite Kids, your pre-teens now have their own range of eco-clobber. Founded by Jo Spragg with over twenty years experience as a childrenswear buyer, Kite Kids delivers a range of bright and quirky t-shirts, sweatshirts, and beachwear with eco-messages that are both clever and cool. Whether proclaiming 'Save our planet' or detailing the weight of an adult gorilla, all the clothing is stylish (and durable).

MumsRock Loves...the Pastel spot hooded beach dress, ages 2-11 (£20)

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